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HTTPS SEO

HTTPS SEO

In this digital world, everyone needs to understand some basic terms but if you are a business owner or have a business, then it is a must to understand the difference between some basic internet terms like  

  • SEO stands for Search Engine Optimization
  • HTTP stands for Hypertext Transfer Protocol
  • HTTPS stands for Hypertext Transfer Protocol Secure

When you understand the full form, you know the difference between them. But what these terms stand for is not likely to give you broad information about what they are and why they are important for your websites.

Search engine marketing

Hypertext Transfer Protocol

HTTP stands for Hypertext Transfer Protocol, and it is the foundation of the World wide web. It is a layer of protocol that users use to send information to the website on the internet. It is used to load pages on the internet without security. While communicating with the website, the data set is in simple text. But it has no proper security because sometime any third person will see all the private information.

For example, if any person intercepts the connection between the browser and the website, all private or sensitive data will easily leak. The person will see all the information the user was viewing or sending on the website. 

Sometimes information is sensitive, like credit card numbers, location, or any other private user credentials, so HTTP is bad in security terms because they all are easily susceptible to leak

Hypertext Transfer Protocol Secure

HTTPS stands for Hypertext Transfer Protocol Secure, and HTTP stands for Hypertext Transfer Protocol, so if we see their difference, then there is only S present in HTTPS and absent in HTTP. “S” creates a main difference as it stands for security, meaning your website is secured in HTTPS. If your website is not secured with HTTPS, it negatively affects social engine optimization that ranks your content. 

The protocol that HTTPS uses is SSL which stands for secure sockets layer, and TLS, which stands for transport layer security. Well, HTTP and HTTPS are not responsible for transferring information from one point to another. Make it clear that the protocols are responsible for that, like SSL- they transfer information safely from one point to another. After installing the SSL certificate, Pad-lock is activated to secure all the connections from a web server to browsers so the transferred data is safe.

Role of SEO in HTTPS/SSL

A website with full security is an important factor. The Secure Socket Layer (SSL) certificate ensures website security. Many reasons explain how much HTTPS is important in this rapidly changing world. Some of the reasons are as follows: 

  • If people come to know that their data or information is not secured with a proper connection, then they will take a step back. 
  • Even Google Chrome, a top site of search engines, warns itself that the HTTP connections are not secured. So, you have to take action by securing your website with another connection.
  • The speed of HTTP websites is lower than that of HTTPS websites.
  • A website with an HTTPS connection is more likely to rank on a better Google Page. Even more, studies claim a correlation between HTTPS and higher search ranking.

If you want to know some reasons that describe their differences or are looking for a high level of SEO services from reliable and dedicated experts, contact TECHNEORB today.